Resonance’s survey finds luxury travelers are seeking transformational experiences that allow them to learn new things and shift the way they view the world. This is an augmentation of the experiential travel trend that has been the focus of luxury travel for the past few years. High-end travel suppliers are actively developing programs that include special events, speakers and educational courses that deliver unique knowledge and insight for travelers. I believe this trend will only grow.
Art Becomes the New Cuisine
Culinary and dining experiences have long been a major focus for luxury travelers, but Resonance predicts that art will become the “new cuisine”. The group’s research finds that a significant percentage of luxury travelers are developing a taste for art in their travel plans, and not just in museums or galleries, but also at festivals and in the places they stay. Indeed, I’ve seen a surge of new hotels featuring curated art programs where the property itself becomes the art gallery
Wellness Evolves to Wellbeing
One of the next luxury travel trends being observed is the elevation of the current focus on wellness at spas, resorts, cruise ships and destinations; to a more all-encompassing focus on “wellbeing.” Spa vacations are evolving into immersive programs involving health, relaxation, mindfulness and spiritual healing. An increasing number of resorts are delivering experiences designed to transform guests’ total “wellbeing”, providing a sense of comfort and happiness. I see this trend growing even more as people look for havens from the pressures of the modern world and seek more opportunities for personal growth.
From Multigenerational Travel to “Togethering”
The growth in multigenerational travel has been the biggest trend in tourism for several years. It is changing the accommodation configuration of resorts and second homes as the wealthy demand increasingly larger facilities in order to share quality time with their extended families and friends, what Resonance calls “togethering”. Destination clubs, traditional luxury hotels and resorts will all have to respond to remain attractive options for this clientele.